Well Storied is an interactive map that visualizes Land Rover’s global fan base across Instagram, Facebook and Twitter. The site features parallax motion and served as a method of populating user generated content for the second phase of the project that was an online novella, The Vanishing Game. The site scraped Twitter, Facebook and Tumblr for posts using the #WellStoried hashtag where select posts were added to the map for all of LandRover’s fans to see.
I wireframed and wrote the functional specs for the moderation tool.
As the tide began to turn from paid media to organic content, #WellStoried got my feet wet with social campaigns and served as a great learning experience.