Microsoft wanted a stage for its competitive advantage: the ability to create affordable, seamless consumer experiences that combine the magic of software with the power of the Internet across a world of devices.
In late 2009, we helped launch the world’s first two Microsoft Stores in Scottsdale, Arizona and Mission Viejo, California — the first steps in an important Microsoft initiative to engage more directly with customers. Our team helped develop everything from the Microsoft store logo to bags to collateral to employee style guides to the largest HD display wall in the world with 180 feet of digital ribbon.
I lived out of a Microsoft warehouse (quite literally) for months to support a team comprised of creatives, technologists, industrial designers and motion-graphic artists to conceptualize and bring to life the retail space.
I learned about brand design and creating a visual identity, architecting a POP consumer experience and how to coordinate a multifaceted team of clients, coworkers and field support staff.