To launch the new Gran Turismo 6 game, we created "First Love”, a three-chapter interactive social documentary that shared the story of how Mario Andretti's began his legendary racing career by building his first race car, a 1948 Hudson, with his friends. Viewers followed Mario’s journey to becoming a race car driver online, interacted with the mechanics during a live restoration of the Hudson and watched Mario reunite with his first car that was scanned into GT6 for everyone to race.
I was the website producer, the documentary/TVC post-producer as well as the event producer for the live stream working closely with the director.
During the live-stream, I acted as a real-time community manager incorporating the social chatter into the restoration project to keep viewers engaged.
My first project doubling as a digital and post-producer, "First Love" gave me the experience required to execute the Vanishing Game.